Zoho Marketing Automation is a multichannel platform for nurturing leads with visual drip campaigns, behavior-based lead scoring and dynamic content, then automatically handing marketing-qualified leads to Zoho CRM. ERPHUBs builds nurture journeys that turn cold leads into sales-ready pipeline.
Zoho Marketing Automation is a lead nurturing platform that combines a visual campaign builder, behavior-based lead scoring, landing pages and dynamic email content across multiple channels. Unlike email-only tools such as Zoho Campaigns, it manages the complete nurture journey and hands qualified leads to sales automatically.
As a Zoho Authorized Partner, ERPHUBs designs nurture journeys, scoring models and hand-off rules around your actual sales funnel — so marketing and sales work from the same definition of a qualified lead.
From first click to sales-ready lead, Zoho Marketing Automation manages engagement across email, web and more.
Design multi-step nurture journeys with a drag-and-drop visual builder.
Score leads automatically based on website, email and content engagement.
Build and publish lead-capture landing pages without a separate tool.
Show different content to different leads based on their activity and interests.
Coordinate nurture touches across email, SMS and web in a single journey.
Marketing-qualified leads flow straight into Zoho CRM with full activity history.
We define what a marketing-qualified lead means for your business, so hand-offs to sales are consistent and trusted.
We document your buyer journey and define qualified-lead criteria.
Lead scoring rules and audience segments are configured.
Drip campaigns, landing pages and dynamic content are built and migrated.
Qualified leads are routed automatically into Zoho CRM.
Marketing team training, testing and a supported launch.
We integrate Zoho Marketing Automation with your CRM and marketing stack so leads and scores flow automatically without manual work.
Zoho Campaigns is focused on email marketing, while Zoho Marketing Automation manages full multichannel nurture journeys with behavior-based lead scoring and dynamic content.
Yes, leads are scored automatically based on website visits, email engagement, form fills and other activity.
Yes, it integrates natively with Zoho CRM so marketing-qualified leads flow to the right sales rep with full activity history.
Yes, the platform includes a landing page builder so you can capture leads without a separate website tool.
A typical implementation takes 3-5 weeks depending on nurture journeys, scoring rules and integrations required.
Yes, we rebuild and migrate existing nurture sequences and lead scoring logic from your current tool.
Book a free consultation and see how Zoho Marketing Automation can nurture your leads for you.