Performance and content audit
Traffic, conversion, speed and content value assessed.
Website Redesign
A fresh site that keeps rankings, content and conversions.
ERPHUBs redesigns websites with research, a new design system and SEO-safe migration, so your new site looks modern and keeps the traffic you have earned.
Website RedesignDesigned and delivered by ERPHUBs
Why It Matters
Why Website Redesign Needs a Specialist Approach
A redesign should raise leads, not just change the look. We start with data on what already works, then redesign structure, content and visuals to improve conversion while protecting the rankings you have earned.
ERPHUBs redesigns websites with research, a new design system and SEO-safe migration, so your new site looks modern and keeps the traffic you have earned.
Discuss your project+25%typical lead uplift goalFrom clearer journeys and faster pages
LCP 2.5sCore Web Vitals targetMeasured with field data
WCAG 2.2 AAaccessibility goalAudited and documented
0lost key URLsRedirect map verified before launch
What You Get
What Is Included in Website Redesign
Each deliverable is scoped, reviewed with you and handed over with documentation.
Strategy and KPIs
Success measures agreed before design.
UX and visual design
Wireframes, prototypes and a design system.
Content and SEO plan
What to keep, merge, improve or retire.
Build and redirect map
New site with every old URL accounted for.
Launch and measurement
Monitoring and a before-and-after report.
Bottlenecks and Fixes
Where Website Redesign Projects Get Stuck, and How We Design Around It
Outdated design
The bottleneck. The site looks old and underperforms.
How we design it. Modern, accessible design with clear calls to action.
Target result: +25% typical lead uplift goal
SEO risk
The bottleneck. Redesigns often drop rankings.
How we design it. URL, content and metadata preservation with redirects.
Target result: LCP 2.5s Core Web Vitals target
Unclear goals
The bottleneck. The redesign has no success criteria.
How we design it. KPIs set up front: leads, speed and engagement.
Target result: WCAG 2.2 AA accessibility goal
By Industry
Website Redesign: Bottlenecks We Solve, Industry by Industry
Every sector hits different walls. Here is what we see and how we design around it.
Manufacturing
Bottleneck: Catalogue pages are buried.
Our design: Clear product navigation and RFQ flows.
Healthcare
Bottleneck: Booking is hard to find.
Our design: Prominent booking and doctor discovery.
Financial services
Bottleneck: Compliance limits design.
Our design: Compliant, clear layouts with approved language.
SaaS
Bottleneck: Positioning has changed.
Our design: Messaging-led redesign with conversion testing.
How We Deliver
A Five-Step Delivery Path
- 1AuditAnalytics, usability and technical review.
- 2StrategyGoals, KPIs and URL preservation.
- 3RedesignPrototype, test and build.
- 4LaunchRedirects and metadata verified.
- 5MeasureBefore-and-after reporting.
Typical stackFigmaWordPressNext.jsAnalytics301 maps
Standards We Build To
Quality, Security and Compliance in Website Redesign
Evidence-led decisions
Analytics, recordings and tests guide design.
SEO protection
URL, content and metadata preserved.
Accessibility by design
Contrast, focus and semantics from the start.
Measured outcomes
Before-and-after reporting against agreed KPIs.
Planning
What Affects Timeline and Cost in Website Redesign
Usually 6 to 14 weeks including research, design and build.
Page count
More templates and pages extend design and QA.
Research depth
Interviews and testing add time and insight.
Platform change
Replatforming adds migration work.
Content updates
Rewriting copy is often the longest step.
Engagement Models
Ways to Work With ERPHUBs
Fixed-scope project
A clear scope, timeline and price for well-defined work.
Dedicated team
A named squad that works as part of your team month to month.
Support retainer
Ongoing fixes, updates and monitoring after launch.
Use Cases
Where Website Redesign Delivers the Most Value
Typical situations where clients bring us in, and what we design for each.
Outdated brand
Modernise design and messaging while keeping the pages that already rank.
Low conversion
Rework journeys and calls to action using analytics and user behaviour.
Mobile-first rebuild
Layouts designed for phones first, then enhanced for larger screens.
SEO preservation
URL map, redirects and content audit so traffic does not drop.
Tools and Technology
How We Build Website Redesign
Research tools
Analytics, heatmaps, recordings and user interviews.
Design and prototyping
Figma design systems and clickable prototypes for testing.
Audit tooling
Lighthouse, PageSpeed, axe and manual screen reader checks.
Build and QA
Responsive builds with cross-browser and device testing.
Success Metrics
How We Measure Website Redesign Results
We agree measurable targets up front and report against them.
Before and after speed
Core Web Vitals compared on the same pages.
Conversion lift
Enquiries or sales per visit measured across the change.
Accessibility score
Automated and manual issues closed and verified.
Task success
Usability tests showing users finish key tasks faster.
Before You Decide
Questions to Settle Before Starting Website Redesign
Will we lose our rankings?
We protect them with a content audit, URL map and redirect plan.
How do you decide what to change?
Analytics, user research and tests guide the changes, not taste.
Can we redesign in phases?
Yes. Start with the highest-impact pages and expand.
How do you prove it worked?
Before and after metrics on speed, conversion and accessibility.
After Launch
Support, Maintenance and Handover
Monitoring and fixes
Uptime, errors and performance watched, with fixes under agreed response times.
Updates and security
Dependencies, platforms and security patches kept current.
Enhancements
A monthly pool of hours for improvements, prioritised with you.
Training and handover
Documentation, recordings and sessions so your team stays independent.
Works With Zoho
Connected to the Zoho Apps You Already Use
More in Redesign
Related Redesign Services
FAQ
Website Redesign, Answered
Will a redesign hurt my SEO?
Not if URLs, content, metadata and redirects are handled correctly, which is our process.
How long does it take?
Typically 8 to 14 weeks depending on pages and approvals.
Do we have to change platform?
No. We can redesign on your current platform or move to a better one.
How much does Website Redesign cost?
Cost depends on scope, integrations, compliance needs and the number of users or pages. After a short discovery we give a fixed or phased quote with clear milestones, so you can compare it with other options.
How long does Website Redesign take?
Usually 6 to 14 weeks including research, design and build.
What support do you provide after Website Redesign goes live?
We offer support retainers covering fixes, updates, monitoring and enhancements, plus a handover with documentation and training so your team is never locked in.
Start the conversation
Tell us about your Website Redesign project
Share your goal and constraints. A senior consultant replies with questions, options and a scoped quote.
Australia
Website Redesign for Australia businesses
We build for Australia users: AUD pricing, GST-ready checkout and invoices, local payment methods and fast delivery to Australia visitors.
Local payments
Typical connections here: Stripe, Square, PayPal.
GST-ready
Prices, invoices and receipts follow GST (10% standard) and AUD.
Fast for Australia
Hosting and caching chosen for visitors in Australia, tested on mobile and desktop.
Support in your time zone
Mon-Fri 09:00-17:30 AEST. Typical first reply within 4 business hours.
Yes. The Australia team configures it with the Zoho Books Australia edition (GST, BAS), AUD and GST, and supports it Mon-Fri 09:00-17:30 AEST.
Zoho accounts for Australia use the Australia data centre (zoho.com.au). We confirm the data centre with you before any migration or integration starts.