Citable content
Guides, comparisons and data pages written with clear claims, examples and sources.
Generative Engine Optimisation (GEO) Services
Help ChatGPT, Gemini, Perplexity and similar tools describe and cite your business accurately.
ERPHUBs improves how generative assistants find, understand and cite your business: citable content, third-party mentions, accurate facts, comparison pages and monthly prompt tracking. Built for businesses in Johannesburg, Cape Town, Nairobi, Lagos and Cairo, with mobile-first search, WhatsApp-friendly campaigns and content that performs on variable network speeds.
GEO ServicesPlanned, run and measured by ERPHUBs
Quick Answer
What are Generative Engine Optimisation (GEO) Services?
Quick answer: Generative Engine Optimisation (GEO) improves how AI assistants such as ChatGPT, Gemini and Perplexity find, describe and cite your business. ERPHUBs builds citable content, strengthens trusted third-party mentions, fixes inaccurate facts and tracks assistant answers monthly. Mentions cannot be guaranteed.
Key terms in plain words
GEO
Generative Engine Optimisation: earning citations and accurate mentions in answers from tools such as ChatGPT, Gemini and Perplexity.
Citation
A link or named source an AI tool shows alongside its answer.
Why It Matters
Why Generative Engine Optimisation (GEO) Services Matter for Your Business
When buyers ask an assistant to recommend or compare providers, the answer is built from sources the model trusts: your site, reviews, directories, news and community discussions. Businesses with thin or inconsistent sources are described vaguely or left out.
GEO is mostly about being a clear, well-evidenced source. We publish content worth citing, make sure respected third-party sources describe you accurately and track how assistants answer the questions your buyers ask.
Discuss your goalsCitablecontentOriginal facts, data and clear explanations
Trustedthird-party mentionsReviews, directories and respected sites
Prompt-trackedanswersRepeated checks of key buyer questions
Accuracy-firstreportingFix wrong or missing descriptions
What You Get
What Is Included in Generative Engine Optimisation (GEO) Services
Each deliverable is scoped with you, explained in plain language and handed over with documentation, in accounts you own.
Third-party presence
Accurate profiles, reviews and mentions on respected directories, communities and publications.
Brand fact consistency
A master fact sheet applied across your site and the sources assistants rely on.
Comparison and alternatives pages
Fair, factual pages that compare options and help buyers decide.
Prompt library and tracking
A set of buyer questions run across major assistants each month, with answers and sources logged.
Fix plan
A prioritised list of corrections and content to publish, based on what assistants get wrong.
Practical Guide
How to Get Results From Generative Engine Optimisation (GEO) Services: A Step-by-Step Guide
How to improve how generative assistants describe you.
1
Run your baseline prompts
Ask the main assistants the questions buyers ask, such as "best [service] in [city]" and "[you] vs [competitor]", and record answers and sources.
2
Find the sources they use
Note which sites, reviews and directories are cited, since those shape what the tool says.
3
Correct the facts
Update your site and the visible third-party profiles so name, services and locations are accurate.
4
Publish evidence
Create guides, case summaries and data that others can cite, with named authors and dates.
5
Earn respected mentions
Contribute to relevant communities, publications and directories honestly and regularly.
6
Repeat monthly
Re-run the prompts, compare, and focus on gaps. Results vary, so trends matter more than single answers.
Bottlenecks and Fixes
Common Problems With Generative Engine Optimisation (GEO) Services, and the Solutions
Thin or outdated sources
The bottleneck. Assistants rely on old directory entries.
How we fix it. Update key profiles and publish fresh, detailed pages.
Target result: More accurate descriptions
No comparison content
The bottleneck. Buyers ask for alternatives and you are absent.
How we fix it. Fair comparison pages with clear criteria.
Target result: Presence in comparison answers
Treating one answer as proof
The bottleneck. A single prompt result is taken as success or failure.
How we fix it. Repeated prompts tracked as a trend.
Target result: Reliable reading of progress
Spammy mention tactics
The bottleneck. Low-quality mentions that models ignore.
How we fix it. Real, relevant, helpful contributions.
Target result: Durable credibility
Results and Reporting
What We Measure and How We Report It
| What we track | What it tells you | How we report it |
|---|---|---|
| Mention rate | How often you are named in tracked prompts | Monthly prompt set across assistants |
| Description accuracy | Whether facts are right | Review against your fact sheet |
| Source quality | Whether trusted sources support you | Cited sources logged and graded |
| Share of voice vs competitors | Presence relative to peers | Compared prompt results |
| Referrals and enquiries | Visits and leads from assistants | Analytics referrals and form questions |
We agree targets after the first review and report monthly. Figures depend on your market, competition and starting point, so we do not promise fixed numbers.
By Industry
Generative Engine Optimisation (GEO) Services: What Each Industry Needs
Every sector hits different walls. Here is what we see and how we plan around it.
B2B and SaaS
Bottleneck: Buyers ask assistants to shortlist vendors before visiting any site.
Our approach: Clear product facts, comparisons and proof that assistants can quote.
Professional services
Bottleneck: Buyers search for experts and ask how-to questions.
Our approach: Expert-led answers with authorship, sources and service detail.
Ecommerce and retail
Bottleneck: Assistants compare products and prices.
Our approach: Accurate product data, reviews and structured markup.
Healthcare and education
Bottleneck: Accuracy and trust matter most.
Our approach: Reviewed content, clear authorship and cited sources.
How We Deliver
A Five-Step Delivery Path
- 1BaselinePrompt set and current answers.
- 2FixFacts and sources.
- 3PublishCitable content.
- 4EarnRespected mentions.
- 5TrackMonthly review.
Typical toolsChatGPTGeminiPerplexityMicrosoft CopilotClaudeLooker Studio
Standards We Build To
Optimised for SEO, AEO, AIO, GEO and GMO
Every deliverable is built so it works in classic search, in answer boxes and in AI assistants, and so the media around it can be understood.
GEO core
Citable content, trusted sources and prompt tracking.
AIO support
Structure and facts that machines can read.
AEO support
Direct answers that tools can quote.
GMO support
Media with descriptions so visual and multimodal tools can use it.
SEO base
Rankings and links that make sources discoverable.
Honesty and policy
No fake reviews, no hidden text and no manipulation of tools.
Engagement Models
Ways to Work With ERPHUBs
Consulting
A GEO baseline and plan: prompt audit, source map and prioritised fixes.
Implementation
We create citable content, fix sources and run tracking.
Monthly support
A monthly retainer for prompt tracking and content.
We quote after a short discovery call so the scope fits your goals. Platform and advertising fees are paid to the platforms and shown separately from our fees.
Before We Start
Your Generative Engine Optimisation (GEO) Services Checklist
Work through these eight items and the first review takes days, not weeks. We help with every one.
1
Write your master fact sheet.
2
Run 20 buyer questions through three assistants.
3
Record every cited source.
4
Fix errors on your site and key profiles.
5
Publish three citable guides or data pages.
6
Create one fair comparison page.
7
Ask real customers for honest reviews.
8
Re-run the prompts next month.
More in Marketing
Related Marketing Services
Works with your existing platform, including Zoho
FAQ
Generative Engine Optimisation (GEO) Services, Answered
What is Generative Engine Optimisation?
GEO improves how generative assistants such as ChatGPT, Gemini and Perplexity find, describe and cite your business.
Can you make ChatGPT recommend my business?
No one can guarantee that. We improve the quality and clarity of the sources assistants rely on and measure how you appear.
Is GEO different from SEO?
Yes. SEO targets rankings in search results. GEO targets mentions and citations inside generated answers, although they share foundations.
How do you track results?
We run a fixed set of buyer questions across assistants monthly and log mentions, accuracy and sources.
Do you create fake reviews or mentions?
No. We only help earn real, relevant mentions and reviews, which also complies with platform rules.
How long does GEO take?
Fact corrections can show quickly in some tools, while authority and citations take months.
Which assistants do you cover?
The main ones relevant to your market, which usually include ChatGPT, Gemini, Perplexity and Microsoft Copilot.
Do answers change often?
Yes. Assistants vary by user, location and model, so we track trends instead of single answers.
Can ERPHUBs provide geo services in South Africa and Africa?
Yes. ERPHUBs serves businesses in Johannesburg, Cape Town, Nairobi, Lagos, Cairo and Accra, working in South Africa Standard Time, with overlap into East and West Africa, with campaigns planned around year-end holiday periods, local festivals and country-specific budget cycles. Our fees are quoted in local currency.
What consent and privacy rules affect geo services in South Africa and Africa?
South Africa's POPIA, Nigeria's data protection law, Kenya's Data Protection Act and similar laws cover personal data, and POPIA requires opt-in for most electronic direct marketing, so we use consented lists, clear unsubscribe options and consent records. These are general pointers, not legal advice, so please confirm the details with your adviser.
Please note
Search, AI and advertising platforms change often, and results depend on your market, competition, content and the platforms' own decisions. We do not guarantee rankings, citations in AI answers, traffic or leads. We agree measurable targets and report progress openly. Legal, tax and consent rules vary by country, so please confirm requirements with your adviser.
Start the conversation
Tell us about your geo services goals
Share what you want to achieve. A senior consultant replies with questions, options and a scoped quote.
Africa
Generative Engine Optimisation (GEO) Services for Africa businesses
Built for businesses in Johannesburg, Cape Town, Nairobi, Lagos and Cairo, with mobile-first search, WhatsApp-friendly campaigns and content that performs on variable network speeds.
Consent and messaging rules
South Africa's POPIA, Nigeria's data protection law, Kenya's Data Protection Act and similar laws cover personal data, and POPIA requires opt-in for most electronic direct marketing, so we use consented lists, clear unsubscribe options and consent records.
Channels that matter here
Mobile-first Google search, WhatsApp, Facebook, LinkedIn for B2B and SMS where it fits your audience.
Local discovery
Google Business Profile and local directories support discovery, and many buyers also use WhatsApp to contact businesses.
Language and seasonality
English, with French, Arabic, Swahili or Portuguese where your audience needs them. Plan around year-end holiday periods, local festivals and country-specific budget cycles.
A realistic scenario in Johannesburg
A distribution business with branches in several countries in Johannesburg asked assistants for providers like itself and was missing from every answer. We corrected its listings, published comparison and guide pages and earned mentions from relevant directories. Monthly prompt checks later showed it named more often and described more accurately.
Yes. We plan, run and measure the work for Africa businesses, connect it to your CRM where useful and work in South Africa Standard Time, with overlap into East and West Africa business hours.
Our fees are quoted in local currency. Advertising budgets and platform fees are paid directly to the platforms in their own currency.