Visibility baseline
A fixed set of buyer questions run in ChatGPT, with answers, mentions and cited sources recorded.
Help ChatGPT find, understand and accurately cite your business when buyers ask for recommendations.
ERPHUBs improves how your business appears in ChatGPT answers: a baseline of your current visibility, corrected facts, citable pages, crawler access decisions and monthly tracking of the questions your buyers ask. Built for businesses in Johannesburg, Cape Town, Nairobi, Lagos and Cairo, with mobile-first search, WhatsApp-friendly campaigns and content that performs on variable network speeds.
Where web search is switched on, ChatGPT can look up current pages and show source links alongside its answer.
An automated programme that reads web pages for search or model use. Each AI company publishes its own crawler names and controls.
Buyers now ask ChatGPT things like "who is the best provider of this near me" or "compare these two options" before they visit any website. The answer is built from sources the system can reach and trust: your own pages, reviews, directories, news and community discussions. Businesses with thin, outdated or contradictory sources are described vaguely, or not at all.
The work is practical. We measure how ChatGPT answers today, find which sources it uses, fix the facts, publish pages worth citing and decide deliberately which of your pages its crawlers may read. Because behaviour varies by user, location and product version, we track trends over time instead of single answers.
Discuss your goalsEach deliverable is scoped with you, explained in plain language and handed over with documentation, in accounts you own.
A fixed set of buyer questions run in ChatGPT, with answers, mentions and cited sources recorded.
One approved fact sheet applied to your site and the most visible listings and profiles.
Guides, comparisons and service pages with direct answers, evidence, authors and dates.
A reviewed robots setup that states which OpenAI crawlers may read which content, and why.
Honest profiles, reviews and contributions on respected third-party sources.
Re-run questions, accuracy checks and a short plan for the next month.
How to improve how ChatGPT describes your business.
Ask your 20 most common buyer questions and save each answer, with any sources shown. This is your baseline.
Mark wrong services, old addresses, missing locations and competitors named instead of you.
Make services, locations, pricing approach and proof clear in plain text, with one fact sheet behind every page.
Write answer-first guides and honest comparisons with named authors, sources and update dates.
Choose which OpenAI crawlers may read which sections and record the decision. Crawler names and controls change, so we check each platform's current documentation before changing any access settings.
Run the same questions again, compare and adjust. Look at trends because individual answers vary.
The bottleneck. A broad robots rule hides pages from the search crawler.
How we fix it. Review rules per crawler and per section.
Target result: Pages that can be found when you intend it
The bottleneck. Previous names, services and addresses still appear online.
How we fix it. Fact sheet plus clean-up of the most visible sources.
Target result: Descriptions that match reality
The bottleneck. Marketing claims with no proof or author.
How we fix it. Named authors, cited sources and real examples.
Target result: Content worth quoting
The bottleneck. A single answer is treated as success or failure.
How we fix it. A fixed question set tracked monthly.
Target result: A reliable trend line
| What we track | What it tells you | How we report it |
|---|---|---|
| Mention rate | How often ChatGPT names you for tracked questions | Monthly question set with answers saved |
| Answer accuracy | Whether details are right | Checked against your fact sheet |
| Cited sources | Which pages are linked | Sources logged and graded each month |
| Share of voice | Presence next to competitors | Same questions, same method, compared monthly |
| Referrals and enquiries | Visits and leads that start in ChatGPT | Analytics referral data and "how did you hear about us" answers |
We agree targets after the first review and report monthly. Figures depend on your market, competition and starting point, so we do not promise fixed numbers.
Every sector hits different walls. Here is what we see and how we plan around it.
Bottleneck: Buyers shortlist vendors by asking.
Our approach: Product facts, comparisons and proof written to be quoted.
Bottleneck: Buyers ask for specialists in their city.
Our approach: Service and location pages with credentials and sources.
Bottleneck: Shoppers ask for product comparisons.
Our approach: Accurate product data, reviews and markup.
Bottleneck: Accuracy and trust are critical.
Our approach: Reviewed content with clear authorship and sources.
Every deliverable is built so it works in classic search, in answer boxes and in AI assistants, and so the media around it can be understood.
Content, sources and mentions shaped for how ChatGPT finds and cites information.
Direct, quotable answers under question headings.
Clean structure, consistent facts and validated markup.
Described images, video and audio that support the answer.
Crawlable, fast, trusted pages that every platform draws from.
Consistent business details and local pages for your regions and languages.
A ChatGPT visibility audit: baseline, source map and a prioritised plan.
We fix facts, publish citable pages and set up tracking.
A monthly retainer for question tracking and updates.
We quote after a short discovery call so the scope fits your goals. Platform and advertising fees are paid to the platforms and shown separately from our fees.
Work through these eight items and the first review takes days, not weeks. We help with every one.
Save ChatGPT's answers to your top 20 buyer questions.
Write one approved fact sheet.
Correct wrong or old details on your site and listings.
Rewrite key pages answer-first.
Add author names, sources and update dates.
Review your robots rules for OpenAI crawlers.
Ask real customers for honest reviews on respected sites.
Set a monthly date to repeat the questions.
Work that improves how ChatGPT finds, describes and cites your business, including facts, citable pages, crawler access decisions and monthly tracking.
No. Answers vary by user, location and product version. We improve the clarity and trust of your sources and report measurable visibility.
They share foundations such as crawlable, trusted pages, but ChatGPT optimisation also covers how a model describes you and which sources it cites.
It depends on your goals. Allowing search-related crawlers can help your pages be found, while you may restrict other uses. We explain the options and document the choice.
We run a fixed set of buyer questions each month and log mentions, accuracy and cited sources, then compare trends.
Fact corrections can change answers within weeks in some cases, while authority and mentions usually take months.
No. We test using our own accounts and public settings.
No. ERPHUBs is independent and is not affiliated with or endorsed by OpenAI. ChatGPT is a trademark of its owner.
Yes. ERPHUBs serves businesses in Johannesburg, Cape Town, Nairobi, Lagos, Cairo and Accra, working in South Africa Standard Time, with overlap into East and West Africa, with campaigns planned around year-end holiday periods, local festivals and country-specific budget cycles. Our fees are quoted in local currency.
South Africa's POPIA, Nigeria's data protection law, Kenya's Data Protection Act and similar laws cover personal data, and POPIA requires opt-in for most electronic direct marketing, so we use consented lists, clear unsubscribe options and consent records. These are general pointers, not legal advice, so please confirm the details with your adviser.
Search, AI and advertising platforms change often, and results depend on your market, competition, content and the platforms' own decisions. We do not guarantee rankings, citations in AI answers, traffic or leads. We agree measurable targets and report progress openly. Legal, tax and consent rules vary by country, so please confirm requirements with your adviser.
Share what you want to achieve. A senior consultant replies with questions, options and a scoped quote.
Language, phrasing and sources differ by market, so each regional page is planned around local search habits. Platform behaviour changes, so we test with real questions before and after every change.
Buyers in Africa often search on mobile with limited bandwidth, add a city such as Johannesburg, Cape Town, Lagos, Nairobi or Cairo, and ask about local tax, payment methods and support hours. English, French, Arabic and local languages all matter by market.
Best accounting software with VAT support for a business in South Africa? | Who can implement an ERP in Lagos or Nairobi with remote support? | Which CRM partner offers mobile-friendly setup in Africa?.
Google Business Profile, local business directories, LinkedIn, regional chambers of commerce and national trade publications are sources buyers and assistants commonly meet across Africa.
English, with French and Arabic pages where markets need them, built to load fast on mobile. Plan around year-end holiday periods, local festivals and country-specific budget cycles.
ERPHUBs is independent and is not affiliated with or endorsed by the companies that make ChatGPT or other AI platforms named on this page.
Built for businesses in Johannesburg, Cape Town, Nairobi, Lagos and Cairo, with mobile-first search, WhatsApp-friendly campaigns and content that performs on variable network speeds.
South Africa's POPIA, Nigeria's data protection law, Kenya's Data Protection Act and similar laws cover personal data, and POPIA requires opt-in for most electronic direct marketing, so we use consented lists, clear unsubscribe options and consent records.
Mobile-first Google search, WhatsApp, Facebook, LinkedIn for B2B and SMS where it fits your audience.
Google Business Profile and local directories support discovery, and many buyers also use WhatsApp to contact businesses.
English, with French, Arabic, Swahili or Portuguese where your audience needs them. Plan around year-end holiday periods, local festivals and country-specific budget cycles.
A distribution business with branches in several countries in Johannesburg asked ChatGPT for providers like itself and was missing or misdescribed. We saved the baseline answers, corrected its listings, rewrote its service pages answer-first and reviewed crawler access. Monthly checks later showed it named more often and described more accurately.
Yes. We plan, run and measure the work for Africa businesses, connect it to your CRM where useful and work in South Africa Standard Time, with overlap into East and West Africa business hours.
Our fees are quoted in local currency. Advertising budgets and platform fees are paid directly to the platforms in their own currency.
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