AI search visibility audit
How you appear today in search, snippets, assistants and maps for your key questions, with gaps ranked.
Be the business that search engines, answer boxes and AI assistants find, trust and recommend.
ERPHUBs combines SEO, AEO, AIO, GEO and GMO into one program: classic rankings, direct answers, AI-readable content, citations in generative assistants and optimized media, with measured visibility reports. Built for Canadian teams in Toronto, Vancouver, Montreal and Calgary, with bilingual content, CASL-aware email and local search that reflects how Canadians actually look for providers.
Answer Engine Optimization: shaping content so it is chosen as the direct answer in snippets, voice results and AI answers.
Artificial Intelligence Optimization: making your content, data and brand easy for AI systems to read, trust and use.
Generative Engine Optimization: earning citations and accurate mentions in answers from tools such as ChatGPT, Gemini and Perplexity.
Generative Media Optimization: making images, video and audio easy for AI and visual search to find, understand and use.
People now ask questions to search engines, voice assistants and chat tools, and many get a summary without visiting a website. If your business is not clearly described, well sourced and easy to quote, it can be missing or misrepresented in those answers, even when you rank well in classic search.
The work is practical: make facts consistent, answer real questions directly, mark up content so machines understand it, publish evidence worth citing and prepare images and video for visual and generative search. We start with a visibility audit so you know where you stand today.
Discuss your goalsEach deliverable is scoped with you, explained in plain language and handed over with documentation, in accounts you own.
How you appear today in search, snippets, assistants and maps for your key questions, with gaps ranked.
Pages built around the questions buyers ask, with direct answers first and depth after.
Organization, service, product, FAQ and author markup that machines can read.
One set of facts about your business reused across the web, listings and profiles.
Descriptive file names, alt text, captions and transcripts for images, video and audio.
Tracked prompts and queries showing where you are mentioned, how and what to fix next.
A practical order for becoming visible in search and AI answers.
Name, services, locations, prices where possible, credentials and differences. Keep one master version and reuse it everywhere.
Gather questions from sales calls, support, search suggestions and forums. These become your page topics and FAQ.
Open each section with a direct answer of one or two sentences, then add detail, examples and sources.
Mark up organization, services, FAQs, authors and products so search and AI systems understand the page.
Show real authors, reviews, case results and cited sources. Remove claims you cannot back up.
Ask the main assistants your key questions, note errors and gaps and fix the sources they rely on, then repeat each month.
The bottleneck. Old addresses, names or services appear in different places.
How we fix it. A master fact sheet and a clean-up of the most visible sources.
Target result: Accurate, consistent descriptions
The bottleneck. The answer sits under long introductions.
How we fix it. Answer-first sections with clear headings.
Target result: Content easy to extract and quote
The bottleneck. Claims without sources or named experts.
How we fix it. Author pages, sources and proof of experience.
Target result: Content assistants can trust
The bottleneck. Images and videos without text, captions or markup.
How we fix it. Descriptive text, transcripts and media markup.
Target result: Media that can be found and understood
| What we track | What it tells you | How we report it |
|---|---|---|
| Answer and snippet presence | Whether you hold direct answers | Checks of tracked questions in search |
| Assistant mentions | Whether assistants name you | Repeated prompts across major assistants |
| Accuracy of descriptions | Whether details are right | Manual review against your fact sheet |
| Cited pages and sources | What assistants rely on | Observed citations and referrals |
| Enquiries from AI-influenced sources | Leads that mention AI or arrive via assistants | Form questions and referral data |
We agree targets after the first review and report monthly. Figures depend on your market, competition and starting point, so we do not promise fixed numbers.
Every sector hits different walls. Here is what we see and how we plan around it.
Bottleneck: Buyers ask assistants to shortlist vendors before visiting any site.
Our approach: Clear product facts, comparisons and proof that assistants can quote.
Bottleneck: Buyers search for experts and ask how-to questions.
Our approach: Expert-led answers with authorship, sources and service detail.
Bottleneck: Assistants compare products and prices.
Our approach: Accurate product data, reviews and structured markup.
Bottleneck: Accuracy and trust matter most.
Our approach: Reviewed content, clear authorship and cited sources.
Every deliverable is built so it works in classic search, in answer boxes and in AI assistants, and so the media around it can be understood.
Direct answers, question-led headings and snippet-ready structure.
Clean structure, facts and markup AI systems can trust.
Citable, well-sourced content for generative assistants.
Described, marked-up images, video and audio.
Crawlable, fast pages that earn classic rankings too.
Consistent business details for map and local results.
A visibility audit and roadmap, with a working session for your team.
We carry out content, markup, entity and media work.
A monthly retainer for tracking, updates and new questions.
We quote after a short discovery call so the scope fits your goals. Platform and advertising fees are paid to the platforms and shown separately from our fees.
Work through these eight items and the first review takes days, not weeks. We help with every one.
Write one master fact sheet for your business.
List the 30 questions buyers ask most.
Rewrite key pages answer-first.
Add FAQ, Organization and Service markup.
Create author pages with credentials.
Align business details across listings and profiles.
Add alt text, captions and transcripts to key media.
Set a monthly date to re-check assistant answers.
Work that helps a business appear accurately in search results, answer boxes and AI assistants, combining SEO, AEO, AIO, GEO and GMO.
AEO is Answer Engine Optimization, AIO is Artificial Intelligence Optimization, GEO is Generative Engine Optimization and GMO is Generative Media Optimization. Each covers a different part of how people and machines find answers.
No. Assistants vary by user, location and model. We improve the quality and clarity of what they can use and report measurable visibility.
Yes. Strong, crawlable, trusted pages are the base that answers and citations draw from.
Content and markup changes can be seen quickly by some systems, while authority and citations build over months. We set expectations after the audit.
Yes. A visibility audit shows how you appear today and which fixes matter most.
Yes. Consistent details, reviews and local content help assistants and maps describe a business correctly.
We track a set of questions and prompts over time, check accuracy and report mentions, sources and enquiries.
Yes. ERPHUBs serves businesses in Toronto, Vancouver, Montreal, Calgary, Ottawa and Edmonton, working in Eastern to Pacific Time, with working sessions during Canadian business hours, with campaigns planned around the summer slowdown, back-to-business in September, and end-of-year budget cycles. Our fees are quoted in CAD.
Canada's anti-spam law (CASL) is among the strictest, requiring consent for commercial electronic messages with narrow exceptions, and PIPEDA and Quebec's Law 25 govern personal data, so we design consent records and unsubscribe handling with care. These are general pointers, not legal advice, so please confirm the details with your adviser.
Search, AI and advertising platforms change often, and results depend on your market, competition, content and the platforms' own decisions. We do not guarantee rankings, citations in AI answers, traffic or leads. We agree measurable targets and report progress openly. Legal, tax and consent rules vary by country, so please confirm requirements with your adviser.
Share what you want to achieve. A senior consultant replies with questions, options and a scoped quote.
Built for Canadian teams in Toronto, Vancouver, Montreal and Calgary, with bilingual content, CASL-aware email and local search that reflects how Canadians actually look for providers.
Canada's anti-spam law (CASL) is among the strictest, requiring consent for commercial electronic messages with narrow exceptions, and PIPEDA and Quebec's Law 25 govern personal data, so we design consent records and unsubscribe handling with care.
Google search, YouTube, LinkedIn, Meta platforms and, for Quebec, French-language search and content.
Google Business Profile, Yelp, Yellow Pages Canada and Canadian industry directories support local discovery.
Canadian English, with Canadian French for Quebec and federal-facing audiences. Plan around the summer slowdown, back-to-business in September, and end-of-year budget cycles.
A distributor selling in English and French in Toronto ranked well but found assistants described its services incorrectly. We built a master fact sheet, rewrote key pages answer-first, added structured data and aligned its listings. Follow-up checks showed more accurate descriptions and clearer sources for its main questions.
Yes. We plan, run and measure the work for Canada businesses, connect it to your CRM where useful and work in Eastern to Pacific Time, with working sessions during Canadian business hours business hours.
Our fees are quoted in CAD. Advertising budgets and platform fees are paid directly to the platforms in their own currency.
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A certified Zoho consultant will reply with a tailored quote. Or call +1(650) 360-1358.